Cash FlowBeginner📖 7 min read

Receipts from Customers

Cash Collected from Sales of Goods and Services

Method
Direct method only
Section
Operating Activities
Includes
Cash sales + collections on credit sales
Contrast
Vs. Revenue (accrual basis)
Key Insight
True cash conversion from sales

Receipts from Customers is the primary cash inflow line in the direct-method cash flow statement, representing the actual cash received from customers for goods delivered or services rendered during the period. It shows the real money coming in from core sales activities, separate from accrual-based revenue on the income statement.

Table of Contents

What It Really Shows

Revenue on the income statement is when you earn the sale—goods shipped or service done. Cash might come later (credit) or earlier (deposits).

Receipts from customers is the cash that actually hit the bank from those sales—pure collections.

In the direct method, it's usually the biggest single line in operating cash receipts.

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Indirect method hides this detail—you only see the net effect via change in receivables.

A Simple Example

Company reports $1,200M revenue this year.

  • Cash sales: $300M
  • Collected from last year's credit sales: $100M
  • Collected from this year's credit sales: $700M
  • Receipts from Customers: +$1,100M

$100M revenue still in receivables → next year's receipts. Cash from sales $100M lower than revenue—working capital build.

Common Drivers of Differences

  • Credit terms (longer = lower receipts vs. revenue)
  • Customer payment speed
  • Returns and allowances (cash refunded)
  • Advance payments or deposits
  • Seasonality (big Q4 sales collected Q1)

Where It Appears

Direct method operating section:

  • 'Receipts from Customers'
  • 'Cash Received from Customers'
  • Usually the first and largest receipt line

Net with payments = operating cash flow.

Why It Matters

  • True cash generation from sales
  • Collection efficiency (vs. revenue growth)
  • Working capital needs (receivables buildup?)
  • Quality of revenue (cash backing)
  • Liquidity from operations

What to Watch For

  • Receipts < Revenue → growing receivables (credit expansion?)
  • Receipts > Revenue → collecting past dues (strong collections)
  • Trend vs. sales growth (matching?)
  • Seasonal patterns
  • Customer concentration risk
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Consistently lower receipts than revenue can signal collection issues or aggressive revenue recognition.

Key Takeaways

1

Receipts from Customers is actual cash collected from sales.

2

Direct method's main operating inflow.

3

Often differs from revenue due to credit terms.

4

Lower than revenue = receivables growth.

5

Higher = strong collections or prior catch-up.

6

Pure view of cash conversion from core sales.

Related Terms

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